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Branding Positioning & Logo Design

Mary’s on Davie

Reimagining the iconic ‘Hamburger Mary’s’ brand to appeal to Vancouver’s modern gaybourhood customers.

Brand direction

By presenting moldboards to the client we were able to quickly align on a direction for this exciting brand re-invention. I crafted two directions to present to the client:

1. Modern Classic

Minimal, modern yet classic look. Clean, simple – with broad appeal to the neighbourhood and city.


2. Fun, Colourful & Sassy

Reflecting the colourful and vibrant community that is the West End. Evoking a fun, unique and memorable space to hang out.

Logo & Colour Palette

Branding Applications



Social Media Response

The branding and menus were extremely popular on social!