I was lucky enough to work on this fun project with the talented people at Green Couch Productions. We created an April Fools campaign for Jukebox Print.
Jukebox Print produces a variety of business cards, and wanted to trick their audience with a “new” product: LCD Video Business Cards.
It was an intense few months of hard work to organise the video and supporting marketing material – but it paid off. The campaign was a huge success, receiving over 20,000 views in two days and made local and online news. The client was extremely pleased with the results.
We created a lot of buzz – here are tweets received throughout the day:
I rarely swear on social media but HOLY S%$@! http://t.co/NBwOwAe2zm
— Krysta Francoeur (@theCword_guru) April 1, 2014
@Jukebox this is unbelievable!!! I can’t wait to get some of these little beauties ordered. Great promo tool. U did it again :)
— Muskoka Yoga Studio (@MuskokaYoga) April 1, 2014
@Jukebox yes I have! I would love to have one as my Realtor business card!
— Rajdeep Malhi (@rajdeepmalhi) April 1, 2014
@Jukebox Wow these video business cards are just amazing!!! Good on you! Hope I get a free sample soon!
— Laure @Laurizon (@Laurizon) April 1, 2014
Including TV Host Amber Mac:
@Jukebox just signed up!
— amber mac (@ambermac) April 1, 2014